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Tesla doesn’t make cars

by | feb 4, 2025 | Insights

 

I stole this because it stuck with me so well

“Tesla doesn’t make cars. Tesla makes factories that make cars.” – Elon Musk

The best writing is not a result. It’s a byproduct.

Your favorite writers don’t sit down in front of a blank page and hammer out beautiful essays from scratch – just like Tesla doesn’t make each car one by one from the ground up.

Instead, Tesla invests in building factories (systems) that make great cars (the result) inevitable (a byproduct).

And the best writers do this as well. They invest their time building a writing system that makes great writing inevitable.

And there are 5 crucial parts of your writing system:

1. High-quality inputs.

Your writing is a function of what you consume – books, articles, tweets, podcasts, TV shows, and conversations. So invest the time to build information streams that serve you high-quality information on autopilot.

2. Effortless idea capture.

You can’t write about something unless you capture the idea the moment it strikes. So set up idea capture systems everywhere – notebooks, shower whiteboards, iPhone apps, and a weekly routine to review each idea that allows you to put your full trust in the system.

3. Taking long walks.

60-minute daily walks are the ultimate creative cheat code. 90% of my writing happens during long walks – it’s where I listen, think, and outline. And this process prevents me from ever starting at a blank page.

4. Creating a writing routine.

With all of these ideas swirling around, you need a time and place to refine them. So design your routine with intention – where you write, when you write, and for how long you write. Then, stick to it every day.

5. Multiple creative outlets.

And finally, every idea should have an ideal creative outlet. Tweets, Atomic Essays, threads, blog posts, journal entries, newsletters, podcasts – having a place to explore any idea gives your mind the confidence and freedom to explore anything and everything.

So start thinking like Tesla. Less focus on the result, more focus on the system.

 

Dit heb ik ergens gestolen omdat het me zo goed is bijgebleven

“Tesla maakt geen auto’s. Tesla maakt fabrieken die auto’s maken.” – Elon Musk

Het beste schrijven is geen resultaat. Het is een bijproduct.

Je favoriete schrijvers gaan niet achter een leeg vel papier zitten om vanaf nul prachtige essays te produceren – net zoals Tesla niet elke auto stuk voor stuk vanaf de grond opbouwt.

In plaats daarvan investeert Tesla in het bouwen van fabrieken (systemen) die geweldige auto’s (het resultaat) onvermijdelijk maken (een bijproduct).

En de beste schrijvers doen dit ook. Ze investeren hun tijd in het bouwen van een schrijfsysteem dat geweldig schrijven onvermijdelijk maakt.

En er zijn 5 cruciale onderdelen van je schrijfsysteem:

1. Hoogwaardige input.

Je schrijven is een functie van wat je consumeert – boeken, artikelen, tweets, podcasts, tv-programma’s en gesprekken. Investeer daarom tijd in het opzetten van informatiestromen die je automatisch hoogwaardige informatie aanleveren.

2. Moeiteloze ideeënvastlegging.

Je kunt niet over iets schrijven tenzij je het idee vastlegt op het moment dat het opkomt. Zet daarom overal systemen op voor het vastleggen van ideeën – notitieboekjes, whiteboards in de douche, iPhone-apps, en een wekelijkse routine om elk idee te beoordelen zodat je volledig op het systeem kunt vertrouwen.

3. Lange wandelingen maken.

Dagelijkse wandelingen van 60 minuten zijn de ultieme creatieve cheatcode. 90% van mijn schrijven gebeurt tijdens lange wandelingen – het is waar ik luister, denk en schets. En dit proces voorkomt dat ik ooit voor een leeg vel kom te zitten.

4. Een schrijfroutine creëren.

Met al deze ideeën die rondcirkelen, heb je een tijd en plaats nodig om ze te verfijnen. Ontwerp je routine daarom doelbewust – waar je schrijft, wanneer je schrijft en hoe lang je schrijft. Houd je er vervolgens elke dag aan.

5. Meerdere creatieve uitlaatkleppen.

En tot slot moet elk idee een ideale creatieve uitlaatklep hebben. Tweets, Atomic Essays, threads, blogposts, dagboeknotities, nieuwsbrieven, podcasts – het hebben van een plek om elk idee te verkennen geeft je geest het vertrouwen en de vrijheid om alles en nog wat te onderzoeken.

Begin dus te denken als Tesla. Minder focus op het resultaat, meer focus op het systeem.

 

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